Food blogging represents a unique interweaving of food appreciation, food obsessive cooking and online blogging. Most blogs focus on food photography and some of these blogs even use actual pictures taken by the writer himself/herself. Blogs, which focus mainly on food can be termed as foodies. Food bloggers can make use of various strategies to promote their blogs, which includes search engine optimization (SEO) and pay per click (PPC). This article looks at ways in which food bloggers can effectively use SEO and PPC to promote their blogs.

Search Engine Optimization (SEO), also called search engine marketing, is an essential marketing technique for all bloggers as it enables their food based blogs to attain good rankings on the major search engines like Google, Yahoo! and MSN. Food blogging therefore requires a regular amount of SEO and PPC, as well as making use of keywords that would attract traffic towards their food based blogs. For example, if a food blogger were to write about cooking a particular dish made of rice, he/she should include the keyword “rice” in his/her title, headings and tags to help boost the visibility of the blog in the search engines.

Social media platforms provide another cost effective way in which food bloggers can promote their blogs. There are many social media platforms including Twitter, Facebook, YouTube and MySpace, among others. These platforms provide a perfect platform for food bloggers to interact with their customers and fans. A food blogger can use Facebook and Twitter to tweet about his/her latest blog post or any other news related to the food blog. Similarly, the company blog can also be tweet or Facebookified to attract more people towards the website. Using social media platforms effectively allows a food blogger to save money on advertising costs, as more people are likely to come across their blog through these social media platforms than through traditional advertisement techniques.